Lake Light Sculpture

25th Anniversary – Hero Collateral Brief

Create the flagship visual for Lake Light’s 25th Anniversary that:

• Clearly marks the 25-year milestone

• Feels celebratory and builds excitement

• Leads the campaign across digital, print and on-ground

• Integrates past moments, event details and sponsors

Creative Direction

• Day / night lakeside ‘journey’ illustration

• Central illustration showing the journey of Lake Light through key, memorable sculptures

• Update hero logo to include “25th Anniversary”